Friday, May 23, 2008

A Henley Strategy

What has been bothering me this morning (as I tried to focus on statistics, and failed) is the following question: If the Tory victory in Crewe & Nantwich was about voting for the default "NotLabour" option, then we could have won it if we were in second, right? But that logic depends on it being Labour who are in first. So what do we do in Henley, where, by all appearances, voters are quite sympathetic to the Tories, and Labour doesn't really stand a chance? So far, the Henley Lib Dems website seems to be going with a fairly traditional mixture of Post Offices, Iraq and Local Issues. Which is all very well and good. But is it enough?

Well, here's an answer. I don't know if it's the answer, I leave that to the reader. But here it is:

We turn Henley into a chance to deliver a message to Cameron that we want to know what his policies are.

Now, I get very irritated when people whinge that they "don't know what you stand for", or "don't know what your policies are". Yes, it's up to us to go out and tell people who aren't interested, but people who claim they are interested surely have an at least equal responsibility to bloody well find out. Especially when it's as simple as going here.

So, I thought to myself this morning, I must be fair to the Tories. It's not (completely) up to them to tell me what their programme for government is, it's up to me to go and find out. So I did. Here it is. It's very nicely presented, the website looks awfully modern, and the policies sound lovely (except for the ones that sound like a Grumpy Tory).

All four (short) pages of them. [UPDATE: It has been pointed out to me that there are actually links to pdfs at the bottom of the four pages, making it up to more than that, in actual fact. But having had a quick peruse, I can't say I'm impressed. They are as much efforts in obfuscation as they are genuine policy documents, designed to make everything very dense and difficult to skim and generally look as if there's rather more content than there is. IMO.] Policies like these:

On Education:

"Improve discipline and behaviour in schools"
"Reform the schools inspection procedure to ensure there is tougher, more effective and more searching scrutiny of under-performance"
"Allow smaller schools and more intimate learning environments to be established to respond to parental demands"

On Prisons:

"We will accelerate the deportation of foreign national prisoners."
"We will replace automatic release with earned release."
"We will encourage social enterprises to expand prison industries where inmates can do proper work, learn skills and be paid."

On Welfare Reform:

"Rapid assessments for new and existing claimants of out of work benefits."
"Every out of work benefit claimant capable of doing so will be expected to work or prepare for work."
"Time limits for out of work benefits - so people who claim for more than two years out of three will be required to join community work programmes."

And that's about it. A mixture of hand-waving wafty shite, and flashes of the same old Tories. And by the way, those are genuinely the only three areas where they say anything even that specific.

The Lib Dems, on the other hand, have, as well all know, a mountain of detailed policy proposals. There is even more policy in our pocket-guide document than there is on the entire Tory website. So I say we turn Henley into a judgment on the policy-free haze which Cameron's Tories are. We not only campaign locally, but we use the campaign as a platform from which to attack the Tories. After all, kicking Labour right now is the easy part, and it's not going to do us any good in an area where both main contenders Aren't Labour.

Thoughts?

5 comments:

WIT AND WISDOM said...

Not a bad idea but some questions emerge:

1. Do we want to talk about Tory policies or should we not be selling ourselves and our candidate as a good choice?

2. Is our comprehensive policy book an asset or a liability. I tend to use our policy on fairground goldfish as a joke as I think its wonderful and fluffy that we have this policy but it isn't going to get us an inch nearer to power.

Anonymous said...

In partial answer to Wit I think we should try and spin it like asking what kind of change people want because we all know that the electorate is sick and tierd of Labour but the real question is does that mean they supports the Tories policies (such as they are) probably not at this stage...so we can combine the 'negative' questioning of the Tories substance with a 'positive' push of our own policies....

Andy said...

Sorry. Perhaps I didn't make this explicit: I think a positive push of our own policies really ought to be a default fixture of any of our campaigns, and as such didn't really feel it needed overstating that the contrast to the Tories' lack of substance would be our own agenda for change.

Anonymous said...

It's ok, maybe I wasnt that clear either...it's that by-election 3 am shadow kicking in....yes I think it would be of course. I think its interesting to look at the syntax the Tories are using like 'coalition for change', 'progressive coaltion' and 'living with Britain's means'...the first one is inclusive and the second one isnt aspirational but it resonates with people who are having to live within their means.

We definatly need to challenge the Tories ability to create the first two and that should be a key prong of attack....

Newcastle North Lib Dems said...

The way that previously honourable political slogans have been emptied of their real political meaning has been the hall-mark of Nu Lab's period in office.

Thus, the Tories can now get away with using phrases like 'progressive coalition' when what they really means is cobbling together a supporter-base based on even more extreme anti-immigrant and anti-welfare state policies than Labour. At the same time they're painting lots of fluffy clouds and rainbows around them so that some genuine progressives might be taken in enough to vote Tory! Thus, the campaign should indeed tackle their lack of credible and progressive policies and pushing ours to the fore at the same time.